ALRIONPILLAR CAPITAL
Media · Brand & Media Kit

The ALRION Pillar Capital brand kit.

Everything journalists, partners and collaborators need to represent the firm accurately, logo usage, color, typography and approved assets.

Logo Usage

Represent the mark with care.

The wordmark is the firm's signature. A few simple rules keep it consistent everywhere it appears.

Do
  • Maintain clear space equal to the height of the 'A' on all sides
  • Use the wordmark in navy on light backgrounds, paper on dark
  • Preserve the original aspect ratio at every size
  • Use approved gold only as an accent within the mark
Don't
  • ×Do not stretch, condense or distort the wordmark
  • ×Do not recolor the logo outside the approved palette
  • ×Do not place the mark on low-contrast or busy backgrounds
  • ×Do not add shadows, outlines or other effects
Color Palette

The colors of the firm.

A restrained, institutional palette: deep navy and ink anchored by considered gold, on warm paper.

Navy 950

#0A1124

navy-950

Navy 800

#16213F

navy-800

Gold 500

#C8A24A

gold-500

Gold 400

#D9BE76

gold-400

Paper

#F7F5F0

paper

Cloud

#ECEAE3

cloud

Ink

#05080F

ink

Slate

#3D4456

slate-strong

Typography

Two typefaces, one voice.

Inter Tight brings quiet authority to display moments; Inter keeps everything else clear and modern.

Inter Tight

Display

Capital for the frontier.

Headlines and editorial moments, set in a light weight for a considered, institutional voice.

Inter

Body & Interface

Research-led conviction, governed and transparent.

Body copy, labels and interface text, clear, modern and highly legible at every size.

Asset Library

Download approved assets.

Logos, palettes, guidelines and firm materials, ready for use.

Primary Wordmark

Navy and paper variants

Download

Monogram Mark

Square and circular lockups

Download

Color Palette

Print and digital values

Download

Brand Guidelines

Full usage and voice manual

Download

Leadership Headshots

High-resolution, approved

Download

Fact Sheet

Firm overview and key figures

Download
Media Contact

Talk to our media team.

For press enquiries, interview requests, asset approvals or background, our team responds promptly.

Press & Media

info@alrionpillarcapital.com

ALRION Pillar Capital

+1 (347) 988-3366

Need something not listed here?

Reach our media team directly and we'll get you what you need to tell the story accurately.